Personal Communication is 7% Spoken

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The words a speaker uses to communicate are only a small part of his overall efforts. The pitch and tone of his voice, the speed and rhythm of his spoken words, and the pauses between those words may communicate more than words alone. Furthermore, his gestures, posture, pose, and expressions typically convey a variety of subtle messages. These nonverbal elements can provide important clues to the speaker's thoughts and feelings, substantiating or contradicting the speaker's words.

Prof. Albert Mehrabian of the University of California, Los Angeles, conducted the most frequently and casually cited study on the relative importance of verbal and nonverbal messages in personal communication. His studies in the 1970s suggested that we overwhelmingly deduce our feelings, attitudes, and beliefs about what someone says based on the speaker's body language and tone of voice rather than the actual words were spoken.

Prof. Mehrabian calculated that words, tone of voice, and body language account for...continue reading

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